Visit Athens GA
Athens’s premier Convention and Visitors’ Bureau
Visit Athens GA is a one-stop-shop for all of Athens’s tourism sales, marketing, and events. Ever been to Fright Fest? That’s all them.
- CRM Management
- Copywriting
- Graphic Design
- Data analysis
For three months, I created a series of newsletters and email campaigns to market Athens Restaurant Week. The campaigns targeted a variety of audiences: restaurant owners I was recruiting to participate, locals, nad tourists.
Because of the wide audience, I prioritized variety in the newsletters — using copywriting to demonstrate the abundance of dining options for customers, but also the restuarant owners.
Through targeted recruitment campaigns (managed through CRM and Constant contact) I recruited over 55 restaurants to participate in Athens Restaurant Week. 35% of those were new participants, meaning these had not been part of Athens Restaurant Week in 2023.
To maintain engagement among participating restaurants up to the event, I sent out biweekly newsletters and email blasts with social media kits, marketing tips, and checklists to prepare them for the big event.
Simultaneously, I was promoting Athens Restaurant Week through other channels, such as the Athens Chamber of Commerce’s newsletter, and Facebook, Instagram, and Twitter — but that’s a different portfolio post!